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AVITARS – JUST WHAT IS AN AVIATAR AND HOW DO WE USE IT?

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Avi what? What’s an Avitar anyway? I’m not referring movie “Avitar”, but I’m referring to the term itself. The English definition of Avitar is “an icon or figure representing a particular person in computer games, Internet forums, etc.” Okay so we know that an Avitar is an icon or a figure. But how does that apply to internet marketing?  Having an Avitar for your internet marketing business is a very valuable tool.

Let me explain.

When trying to attract the “ideal” subscribers or visitors to your web site, offer, whatever, you need to know who these visitors are. How do you accomplish this? This is accomplished through the development of an Avitar. You build your Avitar profile. I like to include a picture to associate with my Avitar to make it more real and detailed. So here is a guide to help you build your Avitar. First I’ll show you a sample of what a completed Avitar profile looks like.

So you want to develop a full profile of your ideal subscriber. Here is a list from the example:

Age

Gender

Marital Status

Interests

Location

Occupation

Annual Income

Education

Goal

Values

Information Sources

Biggest Challenge

Pain Points

Why they’re not interested in what you have to offer

Once this information has been identified, now you can market with greater precision and accuracy. Remember, you’re building a profile for your ideal subscriber, so give it some thought.

For instance, if your Avitar is a male that loves sports, you’re not going to market sites and blogs that cater to those that are interested in ballet. That would be a big mismatch.  But if you focused on sites and blogs that cater to football teams, you would increase your chances of finding the right subscriber. And then you can build a relationship! By putting in the time and thought into what your ideal subscriber “looks like” so-to-speak, you will be able to focus on the best places to find them. And just so you aren’t spinning your wheels, you need valuable tools and training if you want to multiply your success! Just click on “Making Money From Home”

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