Building Traffic and Value: Building traffic and value! Getting greater traffic results by offering more value. Targeting traffic building keywords only is a not always the best strategy. A better strategy is to target keywords that drive sales! There are two types of keywords you should be using, Information Keywords and Commercial Keywords. Information keywords are usually how-to tutorials and guides in your niche are meant to solve problems and help your readers to learn and easily educate themselves. These are the keywords that bind your audience with an emotional trigger. But commercial keywords are keyword phrases containing words like buy, sales, reviews, order, best, and so on. But don’t focus solely on traffic and making money only! Your goal should always be to provide valuable information, yes, you should focus on bringing great value to your readers! Providing greater value will increase your traffic naturally! Providing greater value will increase your traffic naturally.
Developing Competitive Keyword Searches:
Developing Competitive Keyword Searches – find those golden keywords! Competitive keyword research can help you find more keywords for which your competitors are ranking. But even if you know the keywords for which your competitors are ranking, stealing keywords and building content around those keywords isn’t the best approach. When it comes to keyword research, most of the bloggers and publishers start with finding low competition keywords without understanding whether they are going to rank for that keyword. Ideal content creation still has uncertainty regarding whether the content will rank for keywords. Shooting in the dark is not the best strategy. But instead of creating content around low competition keywords blindly, you should know the exact competition of keywords and how that relates to your blog’s authority. Determining if you are really going to rank for that keyword should be your focus.
Relying on Keyword Planner Data:
Relying On the Keyword Planner Data – How effective is the keyword Planner tool? The Keyword Planner tool is a free and effective Keyword research tool for beginners as well as advanced users. It provides rich keyword results that anyone can use! The Keyword Planner categorizes keywords in three types, Low competition keywords, Medium competition keywords, and High competition keywords.
The common rule of thumb is: Target low competition keywords from the Keyword Planner because high competition keywords are tough to rank. But don’t rely too heavily on the Keyword Planner data. Why? Because what seems to be highly competitive, the same keyword may be an ideal option to rank higher because if that keyword is competitive in the Keyword Planner, that means more and more advertisers are bidding for that particular keyword. The result is, you have an opportunity to possibly rank higher by crafting your content around that keyword. This could affect your site’s authority and page ranking in a very positive way.
What Are Your Visitors Looking For:
What are your visitors looking for? Having a clear understanding of your visitor’s interests is key! The importance of understanding what users are looking for in keyword research is paramount. Understanding what users are looking for is the key to fulfilling user’s needs and providing more value. It is the goal of any marketer to learn their visitor’s behavior and know what they are looking for! Understand your users and visitors well. Knowing your audience demographics, location and their behavior or habits, as well as, Create content around your visitor’s interest, demographics and so on to fulfill their needs is vitally important.
Increasing Your List Through Lead Generation:
How To Increase Your List through Lead Generation? Lead generation refers to the ongoing business goal of identifying potential customers who can become full-fledged buyers. This term also encompasses a range of strategies that apply to different mediums, such as social media, website design, email marketing, and so on. Customizing your approach based on who your ideal customers are will enhance your customer-brand relationship. This is also known as an avatar. What characteristics make up your avatar?
Background: Age, lifestyle, and habits will enable you to understand what their work day and thought process are like.
Education and career info: Do they have an undergraduate degree? Where are they in their career?
Identifiers: Work hours, availability, and tech preferences change from person to person.
Goals and aspirations: What does this person need to achieve using your product or service?
Challenges and issues: What obstacles in their work and experiences with your platform might the customer encounter?
Begin to develop a list of where your ideal customer hangs out and visit these sites regularly and leave your “footprint” by leaving comments, posting articles, and so on. If you do this consistently, in a short time, you will begin to develop a presence in those areas where your ideal customer spends time.