Lead Magnet – just what it implies. How do you attract potential subscribers? Offer something for free, a video, a how-to PDF document, information that your viewers need. This can be how to make a YouTube video, how to post in Facebook, and so on and so on. Conversely, you can offer something of value for a very low cost, usually less than $10. And this can be access to training videos, their own sales funnel, some type of tools that will help them with their marketing, or anything of high value, high quality, and low cost.
Trip Wire – This is not as sneaky as it sounds. If you used a low cost offer in your lead magnet, the Trip Wire is different than the Lead Magnet. It’s simply a very low cost product that is the entry point or introduction to the service or product suite that you are promoting. The Trip Wire offer can be anywhere between $9 or $10 to $40 or $50. Also, this purchase is immediate in that as soon as the purchase is completed, the product is downloaded or access to the software is provided immediately.
Email Follow Up – This is the next step in your sales funnel. Your email follow up is crucial and it is not to make more sales, but to build a relationship! This step however can really begin instantly after the Lead Magnet step when your visitor provides their name and email address. Also, keep in mind, even if your visitor doesn’t buy your Trip Wire offer, you should continue to follow up with emails because many times a new prospect could very well end up becoming a loyal follower. In some cases it takes as many as 7 or more interactions before your subscriber will actually buy anything. A key point here is that your subscriber saw something in your Lead Magnet and is interested in what you have to offer. Don’t squander this new prospect.
Your Main Product / Offer – After you have built a relationship of trust with your subscriber, you can then begin to promote your main product or offer. By this time, your subscriber should trust you and see the value you provide. So promoting your next level product or service so-to-speak should be relatively simple.
Upsell – The whole concept of an upsell has a very negative connotation. But if you have built a good relationship with your subscriber, then when you present this to them as something that will benefit them even more and because you have developed a relationship of trust with them, this should equally be simple as well. We’re not pushing our products or services, we’re offering greater value that will benefit them.
So I trust you have seen value in the components of a sales funnel. A well designed sales funnel can sky rocket your business. At this point you should research for a sales funnel solution that will work the best for your product or service.
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